Guerilla marketing 1

How I Generated 100,000 Euros Worth of Publicity with a Goat and Zero Budget

How I Generated 100,000 Euros Worth of Publicity with a Goat and Zero Budget

In the world of digital marketing, most people play a symmetrical game: whoever has the bigger ad budget wins. It’s a boring and expensive game.

I refuse to play this game.

My philosophy is that of asymmetric warfare. You don’t fight your …